The journey for both distilleries began, in fact, with terroir. Bruichladdich was reborn under wine merchants who brought their passion for terroir with them to the world of whisky. Co-founders Mark Reynier and Simon Coughlin looked to convince farmers on Islay and mainland Scotland to make the switch from growing barley for cattle feed to growing it for whisky. Building a network of partnerships to explore the influence of place upon the spirit, via their regional trials.
When Revol – an agronomist by training – began exploring whisky, he found that there were wonderful products but that they were disconnected from the raw material and the place. When he set out to create a terroir-focused distillery, he began by collaborating with Eric and Thierry Ailloud-Perraud of Ferme Gabert, along with two other climats in the area, to grow the barley used for the first distillation. The distillery was built near the site of the three farms to work with the local grains.
Domaine des Hautes Glaces' journey started with barley – commonly grown in Trièves for livestock. To best explore this sense of place and heritage, Revol also distils a local variety of rye that has a long history in the region, though it’s historically used for bread-making. For organic farmers who can’t use pesticides or chemical fertilizers, crop rotation is essential. In an effort to maximise the benefit for all involved – farmer, distillery, and soil – Hautes Glaces experiments with other grain varieties: spelt, oats, and einkorn, as well as wheat. Although some of these grains have centuries of tradition in the region, many farmers haven’t tried to cultivate them in decades.
The beauty of this for both distiller and drinker is the richness it brings to the overall drinking experience.
“It’s about understanding our ingredients – just as a chef would” says Logan. “Like a Michelin star restaurant, we'll never dominate the market, but we cater to those that understand the care that goes into it.”
Revol sees it through a musical lens:
“With one grain you play with one note; with many grains you can play with an orchestra.”